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USA: Serena Williams Amplifies Efforts To Support Black-Owned Businesses

Tennis icon and entrepreneur Serena Williams has amplified efforts to support Black-owned small businesses through a non-profit Opportunity Fund. In honour of Black History Month, throughout February, a portion of proceeds from Serena Williams Jewelry will benefit Opportunity Fund’s Small Business Relief Fund, directly supporting Black small-business owners.

“This February, we’re honoring Black History Month by donating a portion of proceeds from every purchase to Opportunity Fund’s Small Business Relief Fund that provides support directly to Black small-business owners.

The non-profit, Opportunity Fund, is spearheading initiatives to aid diverse business owners who have been significantly impacted by the public health crisis. NBC News reported Black entrepreneurs have had to shutter their businesses at more than twice the rate of white entrepreneurs. Further research revealed between February and April of last year, Black-owned businesses declined by 41 percent. Cognizant of the alarming disparities, the Opportunity Fund created the Small Business Relief Fund to support businesses led by women, people of color and immigrants.

“The economic and personal impacts from the COVID-19 pandemic are increasingly devastating for individuals, families and small businesses across the U.S.,” read a statement on the nonprofit’s website. “The Small Business Relief Fund provides relief to struggling self-employed and small business owners. We must step in as a source of stability for small businesses and self-employed individuals throughout this crisis.”

According to Black Enterprise, Serena’s jewelry collection reflects her positivity, determination, and generosity, which enforces a renewed commitment to the community, emblematic of her unstoppable desire to support others in a meaningful way. When buying a necklace or bracelet from Serena Williams Jewelry Unstoppable collectionyou not only enhance a woman’s accessory wardrobe you also give her a sense of empowerment by helping others.

In the spirit of lifting and increasing visibility for Black-owned businesses, actress and entrepreneur Gabrielle Union also created an initiative dubbed “Lift as We Climb” through her Flawless by Gabrielle Union haircare company. Businesses created by Black entrepreneurs are amplified using Union’s company digital platforms.

NEWS/PHOTO SOURCE: NewsOne | Black Enterprise

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