American singer, actress and philanthropist Jennifer Hudson has teamed up with Mastercard to support Black women entrepreneurs and small businesses that have suffered a setback due to the coronavirus pandemic.
The effort is dubbed the Strivers Initiative.
According to Mastercard, the initiative will include a grant program in partnership with Fearless Fund, a VC fund built by women of color for women of color. This will be complemented by a multi-city educational road show driving awareness of the state of women and minority-owned business in cities across the U.S. and providing insights into progressive actions cities can take to foster an equitable business climate.
“For years, Black women have built businesses at a pace far greater than any other minority group, with a focus on building businesses that give back to their communities,” said Cheryl Guerin, EVP Marketing and Communications in North America for Mastercard. “The pandemic has delivered financial headwinds that threaten the economic progress of Black female business owners and because of this, Mastercard is taking action, while also calling on consumers and corporates alike to shop, share and support these women.”
Hudson says she’s excited to team up with Mastercard to shine a light on the impact and influence of Black women.
“I am fortunate to have been influenced and inspired by so many incredible Black female role models as I’ve pursued my dreams, but that’s not always the case for all Black girls and women,” she said in a statement. “Entrepreneurship has always been a part of the American Dream and the work that Mastercard is doing to elevate these visible, strong Black women business owners and highlight the support they’re providing our communities is hugely important to me and to the impact of future generations.”
NEWS/PHOTO SOURCE: NewsOne | Mastercard