Legendary supermodel Naomi Campbell was recently named Kenya’s tourism ambassador.
“She will help promote the marketing of Kenya as an ideal tourism and travel destination to the world,” read a statement from Kenya’s Ministry of Tourism & Wildlife.
The tourism ministry shared the official announcement with photos of the supermodel meeting officials to mark her partnership.
“We welcome the exciting news that Naomi Campbell will advocate for tourism and travel internationally for the magical Kenya brand,” Tourism Cabinet Secretary Najib Balala said in the statement. The country’s tourism sector has been impacted severely due to the covid-19 pandemic and is attracting visitors to safely visit the destination as one of the countries open for American travelers since travel restrictions began.
The announcement also came with criticism from social media users with some asking why was the supermodel was chosen before others who were from the country or still live here. “Let’s address this because it’s clear it’s time for @tunajibu to retire … so Apparently Naomi Campbell is to become #Magicalkenya International Ambassador,” wrote one user on Twitter. “#Kenya has International celebrities like Lupita, Debra Sanaipei, Christine Wawira, but he picked a non Kenyan for this? How?”
Balala defended the ministry’s decision sharing a photo with Campbell stating that her position “doesn’t take away from our domestic market, it only strengthens it.”